Location: Remote
Type: Full-time
Experience: 4–6 years
Team: Marketing
Reports to: VP Marketing

Role Summary

Trexity is hiring a Lifecycle & Community Marketer to own customer engagement beyond acquisition—turning new users into active, retained customers and long-term advocates.

This role exists to build trust, habit, and connection. You’ll own lifecycle messaging, customer education, and community development, ensuring customers understand Trexity’s value over time and feel connected to the brand. You sit at the intersection of Marketing, Customer Success, and Growth, creating feedback loops that improve retention and inform the broader go-to-market strategy.

What You’ll Own

Lifecycle Engagement

• Post-signup and post-activation campaigns
• Customer onboarding lifecycle
• Ongoing customer education and engagement messaging
• Retention and churn-prevention initiatives
• Re-activation campaigns (in partnership with Growth)
• Messaging aligned to customer stages (new, active, power, at-risk)

Community Development

• Building and nurturing Trexity’s customer community
• Developing programs to engage power users and advocates
• Managing community touchpoints (newsletters, updates, events, groups, AMAs, etc.)
• Creating consistent, on-brand communication in community-facing channels
  

Customer Voice & Feedback

• Gathering qualitative insights from customers and the community
• Partnering with Customer Success to identify recurring questions and friction
• Feeding customer insights back to Marketing, Growth, and Product
• Helping surface customer stories and advocacy opportunities

Customer-Focused Content

• Educational and value-driven content tied to real customer needs
• Best-practice guidance and use-case storytelling
• Support content that improves long-term product understanding and usage

How You’ll Work

• Partner with Customer Success to align lifecycle messaging with real customer needs
• Work with Head of Growth on reactivation efforts and engagement insights
• Collaborate with Creative to produce lifecycle and community content
• Align with SVP Marketing on narrative, voice, and positioning
• Act as the connective tissue between customers and the marketing team

What Success Looks Like

• Improved customer engagement and retention signals
• Strong participation and growth in community initiatives
• Clear customer feedback loops informing marketing and product decisions
• Effective reactivation of dormant or low-usage customers
• Customers who understand, trust, and advocate for Trexity

Skills

• Experience in lifecycle marketing, customer marketing, or community marketing
• Strong written communication and messaging skills
• Understanding of customer engagement, retention, and reactivation strategies
• Ability to translate customer insights into clear messaging and actions
• Comfort collaborating cross-functionally with Marketing, CS, and Growth
• Ability to operate independently in fast-moving environments
• Customer-first mindset with strong empathy and curiosity
  

Tools & Technologies

• Lifecycle Management: HubSpot
• Community & Communication: Newsletter platforms, community tools, webinar or event tools
• Analytics: Basic lifecycle and engagement reporting tools
• Collaboration: Slack, Notion, Google Workspace
• Creative Collaboration: Figma, Canva (for lifecycle and community assets)